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    Start Over Subject Term marketing communication Subject Term promotion methods

    1. "Dirty laundry" college tour aims at creating cotton loyalty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Robb, Brad (author)
    Format:
    Journal article
    Publication Date:
    2007-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C26952
    Journal Title:
    Southeast Farm Press
    Journal Title Details:
    34 : 70 (Supplement)
    Notes:
    Describes a mobile marketing event called "Cotton's Dirty Laundry Tour" sponsored by Cotton Inc.

    2. Benefits of regional food quality labels for Czech producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sadilek, Tomas (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    Czech Republic
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11084
    Journal Title:
    International Journal on Food System Dynamics
    Journal Title Details:
    10(2) : 195-205
    Notes:
    Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.