Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11809
Notes:
Online via AgriMarketing Weekly. 2 pages., Brief report of research by ADM among consumers. Findings identify "six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment."
Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are
Brinkmeyer, Bruce (author), Finn, Thom (author), Parrish, Ron (author), Borgman, Tom (author), Hojnacki, Jennifer (author), Wostrel, Kellie (author), and Tarter, Josh (author)
Format:
Journal article
Publication Date:
2010-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29940
Pool, Bill (author), Madson, Arron (author), Liska, Stephanie (author), Kass, Tamara (author), Pence, Jeff (author), Tenant, Jeff (author), Frey, Greg (author), and Blades, Curt (author)
Format:
Journal article
Publication Date:
2009-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29091
James F. Evans Collection, Special report published in b&t, advertising, marketing and media weekly., Report contains 12 articles by staff and other contributors.
