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    Start Over Subject Term marketing communication Subject Term media selection

    22. Communications training needs in Arkansas' agritourism industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 68-81

    23. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    24. Connected television advertising - 10 reasons why you should consider CTV

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2021-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
    Notes:
    Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.

    25. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")

    27. Developing successful programs: focus on marketing to the rural lifestyler

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
    Format:
    Journal article
    Publication Date:
    2008-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(2) : 26-28
    Notes:
    Posted at www.agrimarketing.com

    28. Digital media - a component of your media mix?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
    Journal Title:
    Farms.com Highlighter Newsletter
    Notes:
    Via online issue. 2 pages.

    29. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.