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    1041. Where I come from: exploring regional differences in California consumers’ attitudes and beliefs about fluid milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author), Wickstrom, Ashlan E. (author), Buck, Emily B. (author), and Association for Communication Excellence
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10133
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    14 pages., Via online journal., Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk. Based on the findings of the study, differences in personal networks and exposure to certain messaging in varying regions might perpetuate a more positive, confident, and informed view of organic or conventional milk products in some areas more so than others. The researchers recommend using the results of the study to tailor messages to the specific information needs of consumers in urban, suburban, and rural regions of [State].

    1043. Where the trends are in foods marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mahany, Gene (author / Merchandising services, Needham, Harper & Steers, Chicago)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08494
    Journal Title:
    Advertising Age
    Journal Title Details:
    1981 (January 12) : 44
    Notes:
    James F. Evans Collection

    1046. Who attends farmers' markets and why? Understanding consumers and their motivations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gumirakiza, Jean Dominique (author), Curtis, Kynda R. (author), and Bosworth, Ryan (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02710
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    17(7) : 65-81

    1047. Who is behind the sustainable purchase? The sustainable consumer profile in grocery shopping in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carrero, Isabel (author), Redondo, Raquel (author), and Fabra, Maria Eugenia (author)
    Format:
    Journal article
    Publication Date:
    2016-06-16
    Published:
    USA: John Wiley & Sons Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08319
    Journal Title:
    International Journal of Consumer Studies
    Journal Title Details:
    40 (6): 643-651

    1048. Who shops at the market? Using consumer surveys to grow farmers' markets: findings from a regional market in northwestern Vermont

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baker, Daniel (author), Hamshaw, Kelly (author), and Kolodinsky, Jane (author)
    Format:
    Journal article
    Publication Date:
    2009-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03109
    Journal Title:
    Journal of Extension
    Journal Title Details:
    47(5) : Article 6FEA2