Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07405
Notes:
INTERPAKS, Mimeographed, 1985. 16 p., Outlines the proposed project of the Government of Malawi for agricultural produce marketing. The objectives of the project are to: 1) improve the timeliness and effectiveness of management information; 2) improve export market intelligence and identify alternative market opportunities for existing and new crops; 3) reduce the high degree of crop losses due to inadequate storage infrastructure; 4) improve the operational effectiveness of ADMARC as a produce marketing organization; 5) increase the economic efficiency of produce and farm input transportation; and 6) improve the monitoring and evaluation of the ADMARC investments and operations to rationalize the activities of the corporation.
Editorial comments on the series of mergers, consolidations, and buy-up in many sectors of the agricultural marketplace. "As always, only time will tell how long-standing any of these new names end up being."
9 pages., via online journal., In the last few years, the contribution of the agricultural sector to tourism has been increasingly evident. Agritourism provides the possibility to have a green holiday experience and allows farmers to diversify their income. In the tourist sector, communication is decisive in determining consumption choices, and the Web plays an important role. Considering that the Internet can bring potential benefits and reach new customers, it is important that websites are complete and attractive. This paper evaluates agritourism websites in an Italian region (Sicily) to analyse the strategic choices made by farmers. This study uses the eMICA methodological approach to analyse the quality of the websites and a cluster analysis to find homogeneous groups of farms. The results indicate that there is a large group of Sicilian agritourism providers that have been slow in taking advantage of the new opportunities offered by the Web, whereas another group, which is less numerous, makes use of social networking tools, demonstrating web 2.0 communication.
