Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Online from periodical. 2 pages., Report of a presentation at the West Coast Produce Expo about Amazon's new Fresh banner, with establishment of small and medium-sized grocery stores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08545
Notes:
ACDC holds introduction, including table of marketing resources., Online from the Agricultural Marketing Resource Center (AgMRC) maintained by USDA Rural Development, Washington,D.C., and Iowa State University, Ames. 98 pages.
Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."
Hood, Kenneth (author / American Agricultural Marketing Association)
Format:
Speech
Publication Date:
1968-05-01
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 59 Document Number: D10725
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the American Farm Bureau Federation Institute, Norman, Oklahoma, May 1, 1968. 9 pages., Author describes "15 big marketing challenges" in which Farm Bureau members are involved.
