Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00301
Notes:
Summary of ideas presented during a session of the 2012 Agricultural Media Summit, Albuquerque, New Mexico. Via website. 1 page., Tips on saving time, traveling, organizing and storing information, balancing careers and personal lives, and working more effectively as an agricultural journalist or communicator.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes4 Document Number: D01506
Notes:
Kerry J. Byrnes Collection., Rural Development Division, Office of Development Resources. Bureau for Latin America and Caribbean. United States Agency for International Development.85 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36258
Notes:
Retrieved at http://comunica.org/com_rights/, Pages 33-64 in Bruce Girard and Sean O. Siochru (eds.), Communicating in the information society, United Nations Research Institute for Social Development, Geneva, Switzerland. 223 pages.
INTERPAKS, Reports the summary and recommendations of a document published by the Economic Commission for Africa under E/CN.14/AGRIP/10.A. Makes a comparative analysis of agricultural extension organization and administration in Ethiopia, Malawi, Somalia, Tanzania, Uganda, and Zambia.
Hatfield, Colby R. (author) and Moris, Jon R. (author)
Format:
Conference paper
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07422
Notes:
INTERPAKS, In: Report of an exploratory Workshop on the Role of Anthropologists and Other Social Scientists in Interdisciplinary Teams Developing Improved Food Production Technology, Los Banos, Laguna, Philippines: International Rice Research Institute, 1982. p. 43-61., Provides a discussion of the role of the social scientist in the development and implementation of the technologies with the Maasai project in Tanzania to give some understanding of the constraints to success. First discusses two interrelated technologies: scientific and managerial. Explores the various roles played by the social scientist in these technologies over the project's lifetime. Discusses the conflicts that arose from these tasks.
Anderson, Steven (author / Assistant Professor of Forestry and State Extension Forester, Oklahoma State University, Stillwater, OK)
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05709
Notes:
AGRICOLA IND 89026719, In: Healthy forests, healthy world : Proceedings of the 1988 Society of American Foresters National Convention; 1988 October 16-19; Rochester, NY. Bethesda, MD : The Society. 1989. p. 368-372.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
United States: Troy, Ohio: North American Association for Environmental Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: D08989
Notes:
James E. Grunig Collection, Pages 50-82 in L. A. Grunig (ed.), Environmental activism revisited: the changing nature of communication through organizational public relations, special interest groups and the mass media.
Woods, John L. (author), Siddiqi, Hafiz G.A. (author), Rahman, M. Saifur (author), Ali, A.M.M. Shawkat (author), Ahmad, Munshi Siddique (author), and Siddiqi, Feisal (author)
Format:
Report
Publication Date:
1988-05
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07963
Notes:
John L. Woods Collection, Report by the International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana, in association with Rahman Rahman Huq and Company, Dhaka, Bangladesh. Funds provided by the World Bank, the executing agency for United Nations Development Programme Project BGD/85/029. 220 pages.
Nellis, John R. (author), Young, Frank W. (author), and Young: Department of Rural Sociology, Cornell University, Ithaca, NY; Nellis: Public Sector Management Unit, The World Bank, Washington, D.C.
Format:
Journal article
Publication Date:
1985
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05314
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13545
Notes:
3 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
AGRICOLA AGE 86926762, Extract: This paper describes four agribusiness simulators which can be processed on a microcomputer for use in undergraduate and extension teaching. The simulators model the environment in which supermarket chains, farm supply centers, and cooperative and proprietary grain elevators compete for business. Instruction manuals, user's manuals, and a diskette are distributed for each simulator. Each diskette contains programs to enter and print reports, and to create graphs of team performance. The simulators can be used to teach financial management concepts and techniques, as well as economic principles.
Botha, C.A.J. (author), Van der Wateren, J.J. (author), and Senior Lecturers, Department of Agricultural Economics, Extension and Rural Development, University of Pretoria; Senior Lecturers, Department of Agricultural Economics, Extension and Rural Development, University of Pretoria
Format:
Journal article
Publication Date:
1992
Published:
South Africa: Pretoria, South Africa : The South African Society for Agricultural Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06650
James F. Evans Collection; See C06647 for original, This paper firstly investigates the origin, characteristics and organizational structure and the management of extension by Training and Visit (T&V) and secondly it focuses on difficulties in establishing extension by T&V. In conclusion a prognosis for T&V extension in South Africa is given (original).
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19932
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19933
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19934
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19935
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19936
African Development Bank (AfDB), World Bank, Economic Development Institute (EDI), International Fund for Agricultural Development (IFAD), Management Systems International (MSI)
Format:
Manual
Publication Date:
1985-07
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19937
Shehata, A.H. (author / Director General, Agricultural Research Center, Egypt)
Format:
Conference paper
Publication Date:
1987
Published:
Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06887
Notes:
AGRICOLA IND 89051559, In: International Workshop on Agricultural Research Management : report of a workshop, 7 to 11 September 1987, The Hague, The Netherlands. The Hague, Netherlands : ISNAR, 1987. p. 201-206.
Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:
Journal article
Publication Date:
unknown
Published:
Netherlands: Elsevier Science BV
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
Murphrey, Theresa Pesl (author), Collett, Ryan (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00421
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07951
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07955
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07954
Notes:
John L. Woods Collection, Folder for International Program for Agricultural Knowledge Systems, College of Agriculture, University of Illinois, Urbana. Two folds.
Ballard-Reisch, Deborah (author), Clements-Nolle, Kristen (author), Jenkins, Tia (author), Sacks, Teresa (author), Pruitt, Keri (author), and Leathers, Kyle (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06211
Notes:
Pages 203-219 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Miller, Jefferson D. (author), McCullough, Stacey W. (author), Rainey, Daniel V. (author), and Das, Biswaranjan (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29975
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 17 pages.
19 pgs., The equine industry is an established part of Maryland agriculture with 79,100 equines valued at approximately $714 million in the state; approximately 10% of these animals are housed in one county. Equine operators are a unique demographic in the agricultural realm, because they are not managing land to produce food or fiber and often are employed in other professions unrelated to agriculture. These operators tend to be unaware of land conservation practices and can have a detrimental effect on areas, like the Chesapeake Bay economy and ecosystem, if shared resources are exploited. The purpose of this study was to explore equine operators’ knowledge and connection of conservation best management practices (BMPs) and their role in being a caretaker of the land. The study was informed by the diffusion of innovations theory and gathered data through semi-structured, qualitative interviews. Equine operators in the study were found to use a variety of informational sources, had a high level of adoption of the BMPs they used, and overall, a majority of participants saw their role as caretakers of the land as an important aspect of their environmental actions. Recommendations from this research include improving communication processes to increase the spread of BMPs and adjusting specific infrastructure aspects to improve retention of equine operators practicing conservation efforts. Further research should investigate other niche areas of agriculture that could potentially be struggling with a knowledge deficit of BMPs and communication neglect between conservation offices and audiences.
Describes the weakening of Bruce B. Brewer Company, a major agriculture-oriented advertising agency in Kansas City, Missouri, after it was acquired by Young & Rubicam advertising agency, New York, in mid-1974.
Baker, Matt (author), Pomeroy, Carlton (author), Liberato, Ann S.Q. (author), Mashburn, Diane (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Bolivia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24250
Notes:
Retrieved June 16, 2006, Pages 47-59 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
Notes:
Book Chapter, 37 pages in "Food Technology Disruptions"
ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
7 pages., As the information revolution sweeps through the agricultural sector, extension professionals may be lagging behind their clients in the use of information and communication technology (ICT) such as social media, which could be a valuable tool for outreach and education. We surveyed sustainable agriculture stakeholders in California - extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups - to measure their ICT behavior and attitudes. Drawing on diffusion of innovation theory, we characterized the innovation attributes of ICT that may influence the adoption and use of new technology among extension professionals. We also studied their demographic characteristics to establish whether there was a connection with ICT use. The main perceived benefit of ICT was that it can quickly reach larger, more diverse and more distant audiences. The perceived challenges included lack of professional support, the potential for misinformation on social media platforms, and the time requirements and technical complexity of technology use. Extension professionals experienced these challenges more than other sustainable agriculture stakeholders, creating a technology gap between extension professionals and their clientele. An ICT community of practice and clear organizational guidelines for measuring and reporting performance relating to ICT might help extension professionals dose the gap.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Correspondence
Publication Date:
1973-09-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: D10741
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 9 pages., In a memo to the U.S. Secretary of Agriculture, author identifies elements of effective communications management within an organization. He describes steps taken to achieve it in the USDA, and responds to suggestions of an ad hoc committee.
Ervin, David E. (author), Frisvold, George B. (author), and Portland State Univ, Inst Sustainable Solut, 241 Cramer Hall,1721 SW Broadway, Portland, OR 97201 USA
Portland State Univ, Environm Management & Econ, 241 Cramer Hall,1721 SW Broadway, Portland, OR 97201 USA
Univ Arizona, Dept Agr & Resource Econ, 319 Cesar Chavez Bldg, Tucson, AZ 85721 USA
Format:
Journal article
Publication Date:
2016
Published:
USA: WEED SCI SOC AMER, 810 EAST 10TH ST, LAWRENCE, KS 66044-8897 USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08227
12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
Darmasetiawan, Rommy (author), Nystuen, John D. (author), Sulistyo, Djoko (author), Zinn, Frank D. (author), and University of Michigan, Ann Arbor, MI; Michigan State University, East Lansing, MI; National Family Planning Coordinating Board, Jakarta, Indonesia; National Family Planning Coordinating Board, Jakarta, Indonesia
Format:
Journal article
Publication Date:
1991-12
Published:
Tarrytown, N.Y. : Pergamon Press, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06935
Gifford, Claude W. (author / Economics Editor, Farm Journal magazine)
Format:
Speech
Publication Date:
1963
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10765
Notes:
Find this presentation in Document No. D10766. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 126-134 in Farmer Cooperative Service (August 1970), Cooperative bargaining: selections from the proceedings of the national conferences of Agricultural Bargaining Cooperatives. Service Report 113. U.S. Department of Agriculture, Washington, D.C. Claude W. Gifford Collection.
Farmer Coopeative Service (author / U.S. Department of Agriculture)
Format:
Report
Publication Date:
1970-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10766
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Service Report 113, Farmer Cooperative Service, U.S. Department of Agriculture, Washington, D.C. 154 pages. Claude W. Gifford Collection.
12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Robertson, Michael J. (author), Preston, Nigel P. (author), and Bonnett, Graham D. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08788
Notes:
Pages 155-172 in Gordon, Iain J. Prins, Herbert H.T. Squire, Geoff R. (eds.), Food production and nature conservation: conflicts and solutions. United Kingdom: Routledge, London. 348 pages.
Abdullah, O.Y. (author), Chee, Y.S. (author), Harun, R. (author), Ismail, Z.A. (author), Mi, M. (author), and Woods, J.L. (author)
Format:
Conference paper
Publication Date:
1978
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 24 Document Number: B02484
Notes:
#191, Harold Swanson Collection, Bangkok, Thailand : United Nations Development Programme, Development Support Communication Service, 1978. 7 p. Prepared as part of lecture notes for the Second Workshop on "Administrative Support Planning for Development Projects"; 1978 September 25 - October 7; Sri Lanka
McKenzie, James (author / School of Vocational Education, Louisiana State University, Baton Rouge)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07945
Notes:
abstracted from Ph.D. dissertation; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 119
