Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24699
Notes:
Pages 126-141 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
Mueller-Falcke, Dietrich (author), Matambalya, Francis A.S.T. (author), and Wolf, Susanna (author)
Format:
Book chapter
Publication Date:
2006
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25439
Notes:
Pages 174-184 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
Bucklin, Louis P. (author) and van Bruggen, Gerrit H. (author)
Format:
Book chapter
Publication Date:
1997
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20437
Notes:
Pages 109-123 in Berend Wierenga, Aad van Tilburg, Klaus Grunert, Jan-Benedict E.M. Steenkamp and Michel Wedel (eds.), Agricultural marketing and consumer behavior in a changing world. Kluwer Academic Publishers, Boston, Massachusetts. 314 pages.
Song, Gi-Soon (author) and Bedi, Arjun S. (author)
Format:
Book chapter
Publication Date:
2006
Published:
Laos
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25441
Notes:
Pages 197-207 in Maximo Torero and Joachim von Braun (eds.), Information and communication technologies for development and poverty reduction: the potential of telecommunications. Johns Hopkins University Press, Baltimore, Maryland. 362 pages.
Xianfeng, Wu (author), Jiali, Huang (author), Di, Fu (author), and IEEE, New York City, New York.
Format:
Paper
Publication Date:
2010-04-18
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36591
Notes:
Pages 480-484 in proceedings of the 2010 International Conference on e-Health Networking, Digital Ecosystems and Technologies, Shenzhen, China, April 17-18, 2010.
8 pages., via online journal., This study seeks to explore the influence of forms of communication on the performance of field workers in Finlay Flowers Kericho, focusing on the Communication process and quality management in flower production. The study was conducted at Finlay Flowers one of the leading producer of cut flowers in Kenya. A total of 145 respondents were selected from a population of 1,175 interacting groups comprising of middle level managers and field workers. Primary data was collected using structured questionnaires and an interview schedule and collected data was analysed using Statistical package for social sciences (SPSS). Findings revealed that all forms of communications had influence on performance of field staff with demonstrations appearing to be more influential in this regard. This is attributed to the fact that demonstration is a consultative event where the management directly involves the employees and advice on the specifications or product requirements. In conclusion, main driver of performance as revealed by the findings of the study meaningful communication process; senior management communication style, supportive work environment and line management style. Based on the findings, the study recommends that in order to improve performance, demonstration as a form of communication should be encouraged, as workers need detailed information on how to conduct their duties especially when handling the produce, also the use of interactive methods as forms of passing messages will help in improving production efficiency.
