Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36258
Notes:
Retrieved at http://comunica.org/com_rights/, Pages 33-64 in Bruce Girard and Sean O. Siochru (eds.), Communicating in the information society, United Nations Research Institute for Social Development, Geneva, Switzerland. 223 pages.
INTERPAKS, Reports the summary and recommendations of a document published by the Economic Commission for Africa under E/CN.14/AGRIP/10.A. Makes a comparative analysis of agricultural extension organization and administration in Ethiopia, Malawi, Somalia, Tanzania, Uganda, and Zambia.
Hatfield, Colby R. (author) and Moris, Jon R. (author)
Format:
Conference paper
Publication Date:
1982
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07422
Notes:
INTERPAKS, In: Report of an exploratory Workshop on the Role of Anthropologists and Other Social Scientists in Interdisciplinary Teams Developing Improved Food Production Technology, Los Banos, Laguna, Philippines: International Rice Research Institute, 1982. p. 43-61., Provides a discussion of the role of the social scientist in the development and implementation of the technologies with the Maasai project in Tanzania to give some understanding of the constraints to success. First discusses two interrelated technologies: scientific and managerial. Explores the various roles played by the social scientist in these technologies over the project's lifetime. Discusses the conflicts that arose from these tasks.
Anderson, Steven (author / Assistant Professor of Forestry and State Extension Forester, Oklahoma State University, Stillwater, OK)
Format:
Conference paper
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05709
Notes:
AGRICOLA IND 89026719, In: Healthy forests, healthy world : Proceedings of the 1988 Society of American Foresters National Convention; 1988 October 16-19; Rochester, NY. Bethesda, MD : The Society. 1989. p. 368-372.
19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.
United States: Troy, Ohio: North American Association for Environmental Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: D08989
Notes:
James E. Grunig Collection, Pages 50-82 in L. A. Grunig (ed.), Environmental activism revisited: the changing nature of communication through organizational public relations, special interest groups and the mass media.
