Lozano-Fernandez, G. (author) and Flores-Cerda, R. (author)
Format:
Paper
Publication Date:
1998
Published:
Mexico
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24672
Notes:
Pages 275-283 in Fedro S. Zazueta and Jiannong Xin (eds.), Computers in agriculture: proceedings of the 7th international conference on computers in agriculture, Orlando, Florida, October 26-30, 1998. St. Joseph, Michigan: American Society of Agricultural Engineers. 999 pages.
Lawrence, W.H. (author), Lembersky, M.R. (author), and Weyerhaeuser Company, Tacoma, WA; Weyerhaeuser Company, Tacoma, WA
Format:
Conference paper
Publication Date:
1984
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01052
Notes:
Phase 2; Evans, In: Moeller, G.H. and Seal, D.T., eds., Technology transfer in forestry : proceedings of a meeting of the International Union of Forestry Research Organizations, subject group s608; 1983 25 July - 1 August. London : Great Britain Forestry Commission, 1984. (Forestry Commission Bulletin No. 61) p. 81-86.
14 pages, via online journal, Water quality is a complex issue and residential fertilizer can be one of the many contributors to poor water quality. Working with residential audiences to help them understand and reduce their impacts on water quality is an important task among many agricultural education and Extension professionals. In order to effectively work with residential audiences, we must first understand what influences their intent to engage in fertilizer best management practices. In this research, we paired the Diffusion of Innovations and Elaboration Likelihood Model to examine the influence of perceptions of an innovation’s characteristics, personal involvement with water, and communication on intent to engage in fertilizer best management practices. The communication was presented to experimental groups as a 35-second video about fertilizer best management practices. Data were collected via a survey instrument and were analyzed using inferential procedures. Four of the five characteristics of innovations significantly influenced intent to engage in fertilizer best management practices among the control group. However, all five characteristics were significant among the entire sample but the influence was less compared to the control group. Involvement increased intent while the video treatments had little effect. The results of the research support existing findings, but also offer areas of new discovery as well as insights for practice and additional study. Future research should examine the repetition of communication as well as different dimensions of involvement.
Maalouf, Wajih D. (author / Chief, Agricultural Education and extension Service, Human Resources, Institutions and Agrarian Reform Division, FAO)
Format:
Conference paper
Publication Date:
1983
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07397
Notes:
INTERPAKS, Mimeographed, 1983. Paper presented at the Regional Seminar on Extension and Rural Development Strategies, Serdang, Selangor, Malaysia, May 16-20, 1983. 14 p., Presents a broad overview of agricultural extension in the developing world including the status of agricultural extension, common problems, and approaches and methodologies. Rural development is discussed in detail, including methods and strategies commonly used. The role of agricultural extension as a facilitator in the process is included. Discusses the organization of extension services, training, management of services, and the necessary linkages of the various components necessary for rural development.
