Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27737
Notes:
255 pages., Focuses on a popular radio comedy series that was broadcast from 1931 until 1954. "The show is a rare example of a lasting national network program on rural themes."
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
