Authors follow the notion that ignorance is not simply the absence of knowledge, but rather has its own configurations. They use examples to illustrate how interest groups and news media "appropriate and emphasize those ignorance claims that advance and protect their own particular concerns." Examples include Alar pesticide and tobacco.
Authors analyze four message formats in risk communications: persuasive, balanced, dialectical, and dialectical with narrative stories. "Preliminary evidence suggests that dialectical messages are successful in increasing respondent critical thinking about risk issues, while not significantly increasing respondent level of concern compared with other message types."
Patton, William (author), McKim, Billy R. (author), Cummings, Scott R. (author), and Rutherford, Tracy A. (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01522
Notes:
Paper presented in the Agricultural Communication Section of the Southern Association of Agricultural Scientists annual meeting in Corpus Christi,Texas, February 6-7, 2011. 27 pages.
