Authors identify challenges and potentials for using new information technologies, such as the Internet, to help jobseekers in rural labour markets find employment. Social networks and telephone helplines were found to be used most at present.
Interviews with animal rights advocates prompt author to suggest that a satisfactory resolution of the debate over the use of animals can only emerge in an atmosphere of respect, communication and mutual understanding rather than through the "argumentation is war" model.
Attwood, Gillian (author), Castle, Jane (author), and Smythe, Suzanne (author)
Format:
Book chapter
Publication Date:
2004
Published:
Lesotho: Routledge, London, England
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37092
Notes:
See C37085 for original, Pages 139-158 in Anna Robinson-Pant (ed.), Women, literacy and development: alternative perspectives. Routledge, London, England. Routledge Studies in Literacy. 259 pages., REFLECT - Regenerated Freirean Literacy through Emplowering Community Techniques. Combines the work of the Brazilian educator, Paulo Freire, and the participatory development methodology known as Participatory Rural Appraisal (PRA).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 116 Document Number: C11764
Notes:
Francis C. Byrnes Collection, Proceedings of the 13th annual conference of the Association for International Agricultural and Extension Education, Arlington, Virginia, April 3-5, 1997.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
