Authors tested the hypothesis that our influence on others affects how much we are influenced by them. Findings suggested that participants reciprocated influence with their partner by gravitating toward the susceptible (but not insusceptible) partner's opinion. Further experiments revealed that reciprocity is both a dynamic process and is abolished when people believed that they interacted with a computer.
Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
Notes:
See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
Format:
Book chapter
Publication Date:
2019
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
Notes:
See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
Available online at www.centmapress.org, This study distinguished five categories of inter-organizational network relations: very strong operational, strong sustainable, moderate social, weak innovative and very weak shared resources. The studied networks were characterized by strong activity and actor ties and weak resources bonds. "Specifically, the lack of shared resources might negatively influence the networks innovation and sustainable in the future."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of articles by Robert Rodale, Robert E. Wagner, Dennis Keeney, and Peter E. Hildebrand in the July-September 1990 issue Journal of Production Agriculture. Authors send messages to "many former outsiders" in the "agricultural road:" inventors, consumers, lobbyists, politicians, environmentalists, input suppliers, and scientists. "...they must now share their power to transform agriculture."
