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2. Seeing through the golden arches: transparency in the digital age
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ngondo, Prisca S. (author / Texas State University) and Craig, Clay (author / Texas State University)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10896
- Notes:
- See also D10895., Pages 63-70 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."
3. Whacking the pendulum or middle of the road?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- summary report
- Publication Date:
- 1990
- Published:
- USA: International Program for Agricultural Knowledge Systems (INTERPAKS), College of Agriculture, University of Illinois, Urbana-Champaign
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11174
- Journal Title:
- INTERPAKS Interchange
- Journal Title Details:
- 7(2) : 1
- Notes:
- In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of articles by Robert Rodale, Robert E. Wagner, Dennis Keeney, and Peter E. Hildebrand in the July-September 1990 issue Journal of Production Agriculture. Authors send messages to "many former outsiders" in the "agricultural road:" inventors, consumers, lobbyists, politicians, environmentalists, input suppliers, and scientists. "...they must now share their power to transform agriculture."