Doster, D. Howard (author / Purdue University), Ortmann, G.F. (author / University of Natal, South Africa), Patrick, G.F. (author / Purdue University), and Musser, W.N. (author / Pennsylvania State Univeristy, University Park, Pa.)
Format:
Journal article
Publication Date:
1993-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09123
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09527
Notes:
Eugene A. Kroupa Collection, Thesis in partial fulfillment of requirements for the degree of Doctor of Philosophy in Mass Communications, University of Wisconsin, Madison. 220 pages.
