Traces the expansion in number of media options available during the past 30 years and expresses appreciation to readers for their readership of Successful Farming magazine in that competitive environment.
Anderson, M.A. (author), Cairns, L.E. (author), Heady, E.O. (author), and Baum, E.L. (author)
Format:
Research summary
Publication Date:
1956
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: B00090
Notes:
AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Iowa Agricultural Experiment Station, Iowa State College, Ames. Special Report 16. 36 pages.
Beal, George M. (author), Bohlen, Joe M. (author), and Lingren, Herbert G. (author)
Format:
Report
Publication Date:
1966
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: B01824
Notes:
#980, Harold Swanson Collection. Claude W. Gifford Collection., Ames, IA : Agricultural and Home Economics Experiment Station, Cooperative Extension Service, Iowa State University of Science and Technology, 1966. 24 p. (Special Report No.49)
13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26129
Notes:
Presented at the International Association for Mass Communication Research, American University in Cairo, Egypt, July 23-29, 2006. 25 pages., Findings from a survey among small farmers, wage labourers, fishermen, large farmers, scientists and NGO personnel.
