Jain, Nemi C. (author / Michigan State University, East Lansing) and Amend, Edwin H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1969-04-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22644
Notes:
A contributed paper for the 17th annual NSSC Conference, Cleveland, Ohio, USA, April 24-26, 1969, In the process of research dissemination and utilization, three social systems are identified: the research system, the linking system, and the client system. In each of these three social systems, three information handling processes (namely information input, information processing, and information output) are discussed. In light of these three information handling processes, communication patterns and their interrelationships in the three systems are examined. Nine interrelated categories of communication patterns are formulated to provide a framework which could be used for analyzing, both theoretically and empirically, the communication processes and patterns that are involved in the dissemination and utilization of research results.
15 pages., The aim of this research was to investigate the agricultural information sources and strategies for disseminating agricultural research findings to farmers in Iringa District, Tanzania. A total of 90 farmers were interviewed by using a self-administered questionnaire. The statistical Package for Service Solutions (SPSS) software and Spreadsheet were used as instruments to analyse the findings. Results of this study indicate that radios, church leaders, village leaders and seminars are the main channels of information used by extension officers to disseminate agricultural information to farmers. With regard to strategies the study revealed that, the use of religious leaders and government officials; use of primary school teachers and pupils; non-political interference; repackaging and packaging of technical information reports; deployment of extension officers in rural areas; use of community-based organisations and the establishment of agricultural information boards were the main effective strategies for disseminating agricultural research information to farmers. It is therefore, concluded that radio, church leaders, seminars, Newspapers, brochures and fliers should be intensively used to disseminate agricultural information among farmers so as to raise productivity in their farms. The study suggest that, there is a need to use other disseminators such as influential people, religious leaders, political leaders, primary school teachers and pupils to disseminate such information in addition to repackaging of agricultural research findings to tailor it to the farmers’ needs.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes2 Document Number: C12351
Notes:
Francis C. Byrnes Collection, Pages 799-801 in Borton, Raymond E. (ed.), Selected readings to accompany getting agriculture moving. Volume 2. Agricultural Development Council, New York, NY. 526 p.
