West, Gale E. (author) and Ouattara, Lassina (author)
Format:
Paper
Publication Date:
2014-05
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02721
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA/CAES joint annual meeting, Montreal, Canada, May 29-30, 2014. 22 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02823
Notes:
Paper presented at the "Newspaper and community building symposium," co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University, the National Newspaper Association and the NNAF, Charleston, South Carolina, October 5, 2012. 23 pages.
Hibbs, Amber Campbell (author), Kahl, Daniel (author), PytlikZillig, Lisa (author), Champion, Ben (author), Abdel-Monem, Tarik (author), Steffensmeier, Timothy (author), Rice, Charles W. (author), and Hubbard, Kenneth (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06056
Bates, Ronald O. (author), Ferry, Elizabeth (author), Guthrie, Thomas (author), May, Gerald (author), Rozeboom, Dale (author), and Siegford, Janice (author)
Format:
Journal article
Publication Date:
2012-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06114
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06810
Notes:
Sense and Sustainability Study based on an online national survey among U.S. adults by Harris Poll for G&S Business Communications, New York City, New York. 19-page PowerPoint presentation.
Kumpu, Ville (author) and Kunelius, Risto (author)
Format:
Book chapter
Publication Date:
2012
Published:
International: Nordicom, Goteborg, Sweden.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06848
Notes:
Pages 313-330 in Elisabeth Eide and Risto Kunelius (eds.), Media meets climate: the global challenge for journalism. Nordicom, Goteborg, Sweden. 340 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08037
Notes:
John L. Woods Collection, Involves the Retail Water Distribution Project (RWDP). Prepared by Chemonics International, Inc., Washington, D. C., in association with Argil, Ltd. Institute for Public-Private Partnership. Funded by the U.S. Agency for International Development, Washington, D. C. Includes strategy, KAP survey findings, action plans, and initial trip report. 51 pages.
Lamm, Alexa J. (author), Lundy, Lisa K. (author), Warner, Laura (author), and Lamm, Kevan W. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08132
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio,Texas, February 7-8,2016. 24 pages.
Rohling, Katie (author), Wandersee, Cassie (author), Baker, Lauri M. (author), and Tomlinson, Peter (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08133
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio, Texas, February 7-8, 2016. 23 pages.
Page 64-65 in Review of Extension Research, January through December 1957. Survey for Agricultural Extension, University of California, Berkeley. 1957. 8 pages.
Page 65 in Review of Extension Research, January through December 1957. Summary of a survey for Agricultural Extension, Texas Agricultural College, College Station. 1957. 14 pages.
Page 74 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research paper for a master of science degree in agricultural journalism, University of Wisconsin, Madison. 1959. 49 pages.
Pages 74-75 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, Extension Service, Michigan State University, E. Lansing. 1959. 17 pages.
Pages 82-83 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of research, Baltimore City Extension Service, Baltimore, Maryland. 1961. 26 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08591
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study, Alabama Polytechnic Institute of Agricultural Extension, Auburn. 42 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08594
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a dissertation for the doctor of philosophy degree, Graduate Library School, University of Chicago. Colorado Agricultural College Extension, Fort Collins. 9 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08620
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. Kansas State College, Agriculture Extension, Manhattan. 19 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08629
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis research for the master of arts degree, University of Maryland, College Park. 78 pages., Comparison of farmers who attend and do not attend extension meetings.
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08925
Notes:
Pages 7-8 in Lucinda Crile, Review of Extension Studies - July to December 1948, Extension Service Circular 456, U.S. Department of Agriculture, Washington, D.C. December 1948. Summary of readership of the April-May 1948 issue of the periodical, Extension Service Review. U.S. Extension Service, Washington, D.C. 1948. 4 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08954
Notes:
Page 10 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of Extension Service Series No. 1, Arkansas Agriculture College Extension, Little Rock. 1936. 12 pages.
Murphey, M.B. (author), Frutchey, F.P. (author), and Gallup, G. (author)
Format:
Research summary
Publication Date:
1942
Published:
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08955
Notes:
Page 15 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of research reported by New Jersey Agriculture College Extension, New Brunswick. 1942. 7 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08958
Notes:
Page 17 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Summary of bachelor's thesis, Purdue University, Lafayette, Indiana. 3 pages. No date.
USA: Prentice-Hall, Inc., Englewood Cliffs, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09196
Notes:
Pages 382-387 in C. Winfield Scott and Clyde M. Hill (eds.).(1954) Public education under criticism. Prentice-Hall, Inc., Englewood Cliffs, New Jersey. 413 pages., Published in Progressive Education, 1952, pp. 119-122, and reprinted in this book by permission.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09527
Notes:
Eugene A. Kroupa Collection, Thesis in partial fulfillment of requirements for the degree of Doctor of Philosophy in Mass Communications, University of Wisconsin, Madison. 220 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09934
Notes:
NCR-90 Collection, From Document D09933, "Department of agricultural journalism University of Wisconsin-Madison: Faculty and graduate student research, 1993". Pages 1-2.
This brochure is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summary of research findings about farmer experiences with and perceptions of agricultural radio programming in a region of the Philippines.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
Pestilos, Benilda S. (author) and Escalada, Monina M. (author)
Format:
Paper abstract
Publication Date:
1982
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10088
Notes:
This abstract is maintained in records of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD group" file., Abstract of a research paper presented at the 3rd annual conference of the Communicators for Agricultural and Rural Development (CARD), Mountain State Agriculture College, La Trinidad, Benquet, Philippines, October 21-24, 1982. Page 14.
13 pages., Via online journal., Blogs are a type of social media that present a unique opportunity to provide information to a large audience without the constraints of traditional media’s gatekeeping barriers. Within agriculture, several studies have examined agricultural blogs but not from the perspective of blog readers. Therefore, the purpose of this study was to describe the uses and gratifications of agricultural blog readers. This study used a descriptive survey research design and online questionnaire to assess agricultural blog readers’ demographics, Internet and blog use, attitudes toward agriculture, and motivations for reading blogs. Findings indicated most respondents had direct experience in agriculture and were supportive of the industry. The strongest motivations for accessing agricultural blogs were to find out what other people think about important issues or events and to find alternatives not covered by traditional news sources. Blogs proved to be a useful source of information, but more should be done to expand reach beyond those in the industry. Additional research is needed to more fully describe agricultural blog readers’ uses and gratifications.
11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.
12 pages., Accessed via UI subscription, Summary of the journal article., How young Polish consumers perceive the selected sources of information on foodstuffs. Also examines their comprehension, hierarchy of importance and use of labels on food products.
30 pages., via online journal., In this article we present and discuss two experiments designed to test the effectiveness of the Internet as a tool of agricultural information. Subjects were cotton producers from Thessaly, Greece. Findings suggest that, in the early stages of an innovation diffusion process, the Internet is more effective than social sources (Experiment 1). However, when urgent situations that force quick decisions occur (Experiment 2), the Internet is significantly less effective than face-to-face communication channels. In both cases, farmers who used the Internet spent more time and devoted extra effort. The experiments proved that agronomists remain the most effective information source. Results also illustrate that Internet adoption is not necessarily synonymous with its use.
14 pages., via online journal., This study has investigated farm households' simultaneous use of social networks, field extension, traditional media, and modern information and communication technologies (ICTs) to access information on cotton crop production. The study was based on a field survey, conducted in Punjab, Pakistan. Data were collected from 399 cotton farm households using the multistage sampling technique. Important combinations of information sources were found in terms of their simultaneous use to access information. The study also examined the factors influencing the use of various available information sources. A multivariate probit model was used considering the correlation among the use of social networks, field extension, traditional media, and modern ICTs. The findings indicated the importance of different socioeconomic and institutional factors affecting farm households' use of available information sources on cotton production. Important policy conclusions are drawn based on findings.
15 pages., via online journal., Information is key in reducing the uncertainties of sustainable agricultural practices (SAPs). The objective of this study was to improve the understanding of the relationship between utilized informational sources and other key identified factors affecting Malaysian vegetable producers' choices. The findings of a multivariate probit model suggest that information sources are complementary. The choices for these sources are influenced by heterogeneity in access to credit, social network (member of farmers association), and farm settings (distance from farm to market, resource depletion issues, and geographical regions). Future promotion of SAPs should be delivered through the provision of quality content disseminated through the preferred information sources, which target potential users.
Abstract via online journal. 2 pages., Technological innovation is vital to economic growth and food security in sub-Saharan Africa where agricultural productivity has been stagnant for a long time. Extension services and learning from peer farmers are two common approaches to facilitate the diffusion of new technologies, but little is known about their relative effectiveness. Selection bias, whereby well-motivated training participants would perform better even without extension services, as well as knowledge spillovers, where non-participants can indirectly benefit from extension services, are among the major threats to causal inference. Using a unique sequential randomized experiment on agricultural training, this study attempts to meet the dual objectives of executing rigorous impact evaluation of extension services and subsequent spillovers on rice production in Cote d’Ivoire. Specifically, to reduce selection bias, we randomly assigned eligibility for training participation; and to satisfy the stable unit treatment value assumption, control-group farmers were initially restricted from exchanging information with treated-group farmers who had received rice management training. Once some positive impacts were confirmed, information exchange between the treated and control farmers was encouraged. We found that the initial performance gaps created by the randomized assignment disappeared over time, due presumably to social learning from peer farmers. A detailed analysis concerning the information network and peer effects provided suggestive evidence that there were information and technology spillovers from treated to control farmers after removing the information exchange restriction. Overall, our study demonstrates that information dissemination by farmers can be as effective in improving practices as the initial training provided by extension services.
12 pages., via online journal., Effective communication of risks involved in the climate change discussion is crucial and despite ambitious protection policies, the possibility of irreversible consequences actually occurring can only be diminished but never ruled out completely. We present a laboratory experiment that studies how residual risk of failure of climate change policies affects willingness to contribute to such policies. Despite prevailing views on people’s risk aversion, we found that contributions were higher at least in the final part of treatments including a residual risk. We interpret this as the product of a psychological process where residual risk puts participants into an ”alarm mode,” keeping their contributions high. We discuss the broad practical implications this might have on the real-world communication of climate change.
16 pages., via online journal., While previous research into understandings of climate change has usually examined general public perceptions, this study offers an audience-specific departure point. This article analyses how Swedish farmers perceive climate change and how they jointly shape their understandings. The agricultural sector is of special interest because it both contributes to and is directly affected by climate change. Through focus group discussions with Swedish farmers, this study finds that (1) farmers relate to and understand climate change through their own experiences, (2) climate change is understood either as a natural process subject to little or no human influence or as anthropogenic and (3) various communication tools contribute to the formation of natural and anthropogenic climate change frames. The article ends by discussing frame resonance and frame clash in public understanding of climate change and by comparing potential similarities and differences in how various segments of the public make sense of climate change.
15 pages., via online journal., Genetically modified organisms have been at the centre of a major public controversy, involving different interests and actors. While much attention has been devoted to consumer views on genetically modified food, there have been few attempts to understand the perceptions of genetically modified technology among farmers. By investigating perceptions of genetically modified organisms among Brazilian farmers, we intend to contribute towards filling this gap and thereby add the views of this stakeholder group to the genetically modified debate. A comparative analysis of our data and data from other studies indicate there is a complex variety of views on genetically modified organisms among farmers. Despite this diversity, we found variations in such views occur within limited parameters, concerned principally with expectations or concrete experiences regarding the advantages of genetically modified crops, perceptions of risks associated with them, and ethical questions they raise. We then propose a classification of prevailing profiles to represent the spectrum of perceptions of genetically modified organisms among farmers.
Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
Format:
Online journal article
Publication Date:
2019
Published:
SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.
13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.
