Inamdar,N.B. (author) and Reddy, M. Yadagiri (author)
Format:
Book chapter
Publication Date:
1994
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12880
Notes:
Papers presented at the 12th Annual Convention and Conference of the Society for Information Science, Hyderabad, India, January 28-30, 1993., Chapter 2 in P.C. Bose and H.C. Jain (eds.), Information management for rural development. Shipra Publications, Delhi, India. 159 p.
15 pages., The aim of this research was to investigate the agricultural information sources and strategies for disseminating agricultural research findings to farmers in Iringa District, Tanzania. A total of 90 farmers were interviewed by using a self-administered questionnaire. The statistical Package for Service Solutions (SPSS) software and Spreadsheet were used as instruments to analyse the findings. Results of this study indicate that radios, church leaders, village leaders and seminars are the main channels of information used by extension officers to disseminate agricultural information to farmers. With regard to strategies the study revealed that, the use of religious leaders and government officials; use of primary school teachers and pupils; non-political interference; repackaging and packaging of technical information reports; deployment of extension officers in rural areas; use of community-based organisations and the establishment of agricultural information boards were the main effective strategies for disseminating agricultural research information to farmers. It is therefore, concluded that radio, church leaders, seminars, Newspapers, brochures and fliers should be intensively used to disseminate agricultural information among farmers so as to raise productivity in their farms. The study suggest that, there is a need to use other disseminators such as influential people, religious leaders, political leaders, primary school teachers and pupils to disseminate such information in addition to repackaging of agricultural research findings to tailor it to the farmers’ needs.
7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11317
Notes:
6 pages., Pages 37-42 in 27th annual meeting of the Caribbean Food Crops Society. Dominica, Volume 27., Authors recall some aspects of agricultural information before analyzing the problems of this information sector, the importance of which sometimes is unrecognized by agricultural administrators, researchers, extensionists, and producers. Perspectives for the development and better management and use of information resources are proposed through the use of new information technologies (databases, microcomputers, software, agricultural thesauruses, CD-ROMs, etc.), networks, and the sharing of resources through cooperation at local, regional, and international levels."
Zilberman, David (author), Wolf, Steven (author), Wu, Steve (author), and Just, David (author)
Format:
Book chapter
Publication Date:
2001
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19681
Notes:
Pages 233-266 in Steven Wolf and David Zilberman (eds.), Knowledge generation and technical change: institutional innovation in agriculture. Kluwer Academic Publishers, Boston, Massachusetts. 371 pages.
Via online issue obtained from aginfo@farmjournal.com. 3 pages., Author reports on efforts for closer integration among the cow-calf, stocker, and feeding sectors of the beef industry. The article describes efforts of feedlot veterinarians affiliated with the Production Animal Consultation (PAC) to develop a plan to share data, experiences, ideas, and outcomes. "PAC now has 35 veterinary members in 14 states and two international countries, along with staff to assist in information technology, data collection, research and communications."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07034
Notes:
Table of contents and executive summary, The Hague: International Service for National Agricultural Research, 1992. ISNAR small countries study paper No. 8. 18 p.
