Braden, Sue (author) and Chronic Poverty Research Centre, University of Manchester, Manchester, UK
Format:
Conference paper
Publication Date:
unknown
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28218
Notes:
Posted online at http://www.chronicpoverty.org/pdfs/2003conferencepapers/Braden.pdf, Presented at "Staying poor: chronic poverty and development policy," a conference at Manchester, UK from April 7-9, 2003.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00686
Notes:
Pages 171-174 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00444
Notes:
Pages 67-83 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley InterScience. Wiley-Blackwell, Chichester, UK. 239 pages.
