Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02160
Notes:
Pages 73-92 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
18 pages., Online via UI e-subscription, Investigated the extent to which extenuating factors (excluding those produced by the commercial) affected the extent to which an advertisement was both persuasive and eventually engendered persuasion. Results demonstrated that the combined pre-existing market forces had a greater impact on a commercial's ability to persuade than did the message or creativity in the advertisement itself. Foods were among the products involved in this analysis.
Goonasekera, Anura (author / Director General, National TV Corporation (Rupavahini), Sri Lanka) and Director General, National TV Corporation (Rupavahini), Sri Lanka
Format:
Journal article
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03352
Authors examine the dilemma created by the "oversimplifying or biased framings and pronouncements by celebrities" and the frequent use of microblogs to persuade and be persuaded.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29320
Notes:
Posted at http://www.aejmc.org, Paper presented at the 2009 Association for Education in Journalism and Mass Communication convention, Boston, Massachusetts, August 5-8, 2009.
