12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Schilling, Tami Craig (author), Hill, Lindsay (author), Baise, Gary (author), Boehm, Bill (author), Arnot, Charlie (author), and National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2009-11-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29632
Notes:
Via online report of this professional development panel discussion at the NAFB Conference, Kansas City, Missouri, November 11, 2009. 5 pages.
"Newspaper coverage heavily dominated by institutional sources and dealing with only a narrow range of issues may be limiting the terms of public debate in an unhealthy way."
Ngoma, Hambulo (author), Mason-Wardell, Nichole M. (author), Samboko, Paul C. (author), and Hangoma, Peter (author)
Format:
Research summary
Publication Date:
2019
Published:
Zambia: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11674
Notes:
4 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 164., Using games, researchers tested the hypothesis that innate behavioral traits such as risk and time preferences play a role in Zambia farmers' decisions about adoption of Climate-smart agriculture (CSA) practices. "Given our findings that more risk-averse individuals are less likely to adopt CSA, a practice that is intended to be risk-reducing, a key policy implication is the need for a retooling of both public and private extension services to better demonstrate and educate farmers on the risk-reducing effect of CSA practices such as conservation agriculture. Moreover, if insurance and subsidies are to be used successfully to nudge adoption, extension will need to educate farmers on the structure of and mechanisms of payouts. This is important to build trust in the incentive systems.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05789
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 21 pages., "Consumers' perceptions of food safety and food safety concerns are not consistent with the major causes of foodborne illness."
