21 pages, via online journal, How an agricultural organization handles the way the media reports a crisis can have an impact on the public’s perceptions of the organization, and sometimes the industry as a whole. The popularity of social media outlets as a venue for disseminating and gathering information and news makes the use of social media surrounding agricultural crises an important topic to investigate (Glynn, Huge, & Hoffman 2012; Hermida, 2010). A qualitative case study was conducted to investigate the use of social media tools during an agricultural crisis. The participants – communications directors, social media managers, and individuals with a close connection to the crisis under study – reported that social media was a major component of their communication efforts surrounding each crisis. Participants felt social media was very effective in these situations and had a major impact on their communication efforts. Although no participants reported using a structured social media strategy or crisis communication plan, they stated a need for such guidelines in the agricultural industry. From the data analyzed in this study, a model for using social media during a crisis situation, aimed specifically for use by those in the agricultural industry, was developed. This project was funded through the USDA's Beginning Farmers & Ranchers Project.
Hitchin, S.A. (author), Posnett, N.W. (author), and Land Resources Development Centre, Overseas Development Administration/Foreign and Commonwealth Office, Tolworth Tower, Surbiton, Surrey, UK; Land Resources Development Centre, Overseas Development Administration/Foreign and Commonwealth Office, Tolworth Tower, Surbiton, Surrey, UK
Format:
Conference paper
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C03985
Notes:
In: Agricultural information to hasten development : Proceedings of the VIth World Congress of the International Association of Agricultural Librarians and Documentalists, held at the Philippine International Convention Center, Manila, Philippines; 3-7 March 1980. Los Banos, Laguna, Philippines : Agricultural Libraries Association of the Philippines; Agricultural Information Bank of Asia, 1981. p. 32-43
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D02055
Notes:
1 page., A list of questions to determine if the information on a web site is reliable, in terms of: Currency (C), Relevance/Coverage (R), Authority (A), Accuracy (A)and Purpose/Positioning (P).
