Subject Term: horticulture and small businesses

Start Over Subject Term horticulture Subject Term small businesses

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Matloff, Judith (author)
Format:: Online article
Publication Date:: 2023-03-09
Published:: United States: Modern Farmer Media
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12883
Journal Title:: Modern Farmer
Journal Title Details:: Online
Notes:: 7pgs, Hemp growers say the social media giant’s advertising ban on certain products is stymying the nascent industry, with “incalculable” potential losses.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University University of Minnesota, St. Paul
Format:: Journal article
Publication Date:: 2018-08
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
Journal Title:: HortTechnology
Journal Title Details:: 28(4) : 516-523
Notes:: 8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.

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