Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36888
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 6 of Minutes of the annual APA membership meeting, Denver, Colorado, October 16, 1973., Discussion emphasizes that the strength of farm publications comes from freedom of the press, "but this story has not been told very well."
Posted at http://www.agrimarketing.com, Features Meredith Corporation, which has roots in agricultural publishing and recently was named Publisher of the Year by Ad Age magazine.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27817
Notes:
Historical sketches from the Agricultural Journalism Library, University of Wisconsin. Data collected in about 1925., Included: American Cookery, American Food Journal, American Motherhood, American Needlewoman, Arkansas Homestead, Baby, Babyhood, Better Homes and Gardens, Boyce's Home Folks, Delineator, Farmer's Wife, Forecase, Good Health, Good Housekeeping, Good Stories, Holland's Magazine, Home Circle, Home Friend Magazine, Hostess, Household Magazine, Ladies' Home Journal, McCall's, Modern Pricilla, Mother's Home Life, Nation's Health, People's Home Journal, People's Popular Monthly, Pictorial Review, Social Progress, Today's Housewife, Vogue, Woman's Digest, Woman's Home Companion, and Woman's World
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1917-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24815
Notes:
Presented at the Agricultural Publishers Association Departmental, 13th annual convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages., Describes accomplishments, weaknesses and suggestions for strengthening the Association.
Posted at www.agrimarketing.com, Article in "A salute to NAMA on its 50th," special supplement featuring the 50th anniversary of the National Agri-Marketing Association.
