Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36842
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Page 2, Proceedings of the annual meeting of the Agricultural Publishers Association, Chicago, Illinois, October 18, 1933., A director, W.G. Campbell, calls attention to conflicting statements about the age of APA. Cites an unbroken succession from the Corn Belt Association and the Farm Press Club, an existence of about 30 years.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
