1 - 8 of 8
Number of results to display per page
Search Results
2. Business and marketing practices of U.S. landscape firms
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torres, Ariana (author), Barton, Susan S. (author), Behe, Bridget K. (author), and Purdue University University of Delaware Michigan State University
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10349
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 884-892
- Notes:
- 9 pages., Via online journal., Little information has been published on the business and marketing practices of landscape firms, an important sector of the green industry. We sought to profile the product mix, advertising, marketing, and other business practices of United States landscape firms and compare them by business type (landscape only, landscape/retail, and landscape/retail/grower) as well as by firm size. We sent the 2014 Trade Flows and Marketing survey to a wide selection of green industry businesses across the country and for the first time included landscape businesses. Herbaceous perennials, shade trees, deciduous shrubs, and flowering bedding plants together accounted for half of all landscape sales; 3/4 of all products were sold in containers. However, landscape only firms sold a higher percentage of deciduous shrubs compared with landscape/retail/grower firms. Landscape businesses diversified their sales methods as they diversified their businesses to include production and retail functions. Landscape businesses spent, on average, 5.6% of sales on advertising, yet large landscape companies spent two to three times the percentage of sales on advertising compared with small- and medium-sized firms. Advertising as a percent of sales was three to four times higher for landscape/retail/grower compared with landscape only or landscape/retail firms; most respondents used Internet advertising as their primary method of advertising. The top three factors influencing price establishment in landscape businesses were plant grade, market demand, and uniqueness of plants, whereas inflation was ranked as the least important of the nine factors provided. A higher percentage of small and medium-sized firms perceived last year’s prices as more important in price establishment compared with large firms. A high percentage of large landscape companies said the ability to hire competent hourly employees was an important factor in business growth and management, but this was true only for about half of the small and medium-sized landscape companies.
3. Climate change brings challenges and opportunities, panel says
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-20
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11714
- Journal Title:
- Packer
- Notes:
- Via online issue. 3 pages., Summary of panel discussion at a Virtual Town Hall meeting of the Produce Marketing Association. Panelists noted how greenhouse technologies can soften the blow of climate change.
4. Communication technology for sustainable greenhouse production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Li, Li (author), Yan'e, Zhang (author), MaoHua, Wang (author), Miao, Zhang (author), and Hui, Liu (author)
- Format:
- Journal article
- Language:
- Chinese
- Publication Date:
- 2007
- Published:
- China: Chinese Society of Agricultural Machinery
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08044
- Journal Title:
- Transactions of the Chinese Society for Agricultural Machinery
- Journal Title Details:
- 38 (2): 195-200
5. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
6. Poor plant health slashes earnings of an ag innovator and job creator in rural kentucky
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carey, Liz (author)
- Format:
- online article
- Publication Date:
- 2022-12-27
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12822
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 4pgs, AppHarvest has expanded its controlled-environment agriculture from producing only tomatoes to include greens, berries, and cucumbers. Does a deep drop in revenue point to problems or just growing pains?
7. The 2017 National Floriculture Forum: Engaging young people in the industry
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Chad T. (author), Snyder, Krystal (author), Bridgen, Mark P. (author), and National Floriculture Forum
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10341
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 754-756
- Notes:
- 3 pages., Via online journal.
8. Which vision of farming is better for the planet?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chisholm, Paul (author)
- Format:
- Online article
- Publication Date:
- 2018-08-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09757
- Notes:
- NPR: The Salt. 5 pages.