3 pages., via online journal, This study is motivated by the importance of communication with societal stakeholders when food is involved. This case adopts an internal view of Monsanto's challenge of engaging with consumers and the broader public when discussing biotechnologies and specifically, genetically modified organisms (GMOs). Multiple interviews were conducted at Monsanto's world headquarters in St. Louis, Missouri, to understand the challenges within the organization in terms of their public persona and why and how they want to change it.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08126
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio,Texas, February 7-8, 2016. 30 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05928
Notes:
Pages 27-38 in Allan Eaglesham, Sandra Ristow and Ralph W.F. Hardy (eds.) Biotechnology: science and society at a crossroad. NABC Report 15. National Agricultural Biotechnology Council, Ithaca, New York. 292 pages., "...holding innumerable debates about the pros and cons of agricultural biotechnology will not resolve the issues raised here, as long as the problem is framed as a lack of knowledge."
