Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Gracia, Azucena (author), Leat, Philip (author), Revoredo-Giha, Cesar (author), Fischer, Christian (author), Hartmann, Monika (author), Reynolds, Nikolai (author), Henchion, Maeve (author), and Miguel Albisu, Luis (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36031
Notes:
Pages 119-134 in Christian Fischer and Monika Hartmann (eds.), Agri-food chain relationships. CAB International, Oxford, England. 288 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29127
Notes:
Archived June 24, 2009, Meatingplace.com via Food Safety Network. 2 pages., "When consumers go online for information about the production practices that put meat on their tables, they are more likely to see the kind of one-sided content featured in the documentary 'Food, Inc.' than content reflecting the views of conventional producers or major food brands." Report of research by v-Fluence.
