Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Russo, Carlo (author), Perito, Maria Angela (author), and Di Fonzo, Antonella (author)
Format:
Paper
Publication Date:
2011-08
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00246
Notes:
Paper presented at the European Association of Agricultural Economists 2011 Congress, Zurich, Switzerland, August 30-September 2, 2011. Via AgEcon Search. 12 pages.
Govindasamy, Ramu (author), Schilling, Brian (author), Puduri, Venkata (author), Sullivan, Kevin (author), Brown, Logan (author), Turvey, Calum (author), and Rutgers State University
Format:
Paper
Publication Date:
2004-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27428
Notes:
Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshreturnsstudyfinal2004report.pdf
Fletcher, Stanley M. (author) and Kaneko, Naoya (author)
Format:
Paper
Publication Date:
2007-07-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27560
Notes:
Paper presented at the American Agricultural Economics Association annual meeting, Portland, Oregon, July 29-August 1, 2007. Via AgEcon Search. 11 pages.
