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    12. Maintaining trust and credibility in a continuously evolving organic food system

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thorsø, Martin Hvarregaard (author) and Department of Agroecology, Aarhus University, TjeleDenmark
    Format:
    Journal article
    Publication Date:
    2015-08
    Published:
    Springer Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10269
    Journal Title:
    Journal of Agricultural and Environmental Ethics
    Journal Title Details:
    28(4) : 767-787
    Notes:
    21 pages., Credibility is particularly important in organic food systems because there are only marginal visual and sensorial differences between organic and conventionally produced products, requiring consumers to trust in producers’ quality claims. In this article I explore what challenges the credibility of organic food systems and I explore how credibility of organic food systems can be maintained, using the Danish organic food system as a case study. The question is increasingly relevant as the sale of organic food is growing in Denmark as well as globally, and consumers’ expectations of organics continuously evolve. The inquiry is threefold, first I outline a conceptual framework for understanding trust and credibility in the food system, secondly I explore the developments in Danish organic food systems and thirdly discuss the challenges and opportunities for maintaining trust in the Danish organic food system. In the analysis I indicate eight key challenges: (1) unrealistic expectations, (2) blind trust and little motivation for extending their knowledge, (3) consumers assess the overall credibility of organic products, (4) ambitious ethical principles, (5) new consumer groups introduce new expectations, (6) frozen requirements in a changing world, (7) growing imports and labelling and (8) multiple versions of organics and the diversity is growing, as well as four aspects which may maintain the credibility of organics if implemented: (1) coordinate expectations, (2) communicate requested information, (3) institutional reform and (4) open communication of pros and cons of organic production.

    14. Monsanto fingerprints found all over attack on organic food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Malkan, Stacy (author / U.S. Right to Know)
    Format:
    Blog
    Publication Date:
    2016-06-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11017
    Notes:
    Online from Huffingtonpost.com. 6 pages., Reports corporate involvement in claims by a nonprofit organization "led by independent academic experts in agriculture and food sciences" that consumers were spending extra money for organic food because of deceptive marketing practices by the organic industry. Traces plans and activities of participating university scientists in the organization to invite corporate funding.

    15. Motivations, goals, and benefits associated with organic grain farming by producers in Iowa, U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Han, Guang (author), Arbuckle, J. Gordon (author), and Grudens-Schuck, Nancy (author)
    Format:
    Journal article
    Publication Date:
    2020-11-06
    Published:
    United States: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12517
    Journal Title:
    Agricultural Systems
    Journal Title Details:
    191
    Notes:
    14 pages., CONTEXT The U.S. has the world's largest organic food market. However, low domestic production and a low adoption rate of organic grain farming limit the overall development of this sector. Multiple organic stakeholders have called for a better understanding of cognitive and motivational aspects of farmers' decision-making processes to help policymakers, agricultural scientists, and extension practitioners to work more effectively with farmers to explore and adopt organic grain production. OBJECTIVE This paper assesses farmers' adoption motivations, long-term goals, and perceived benefits to examine the congruence between initial motivations, long-term goals, and current perceived benefits. METHODS We employed a sequential mixed-method approach that first interviewed organic farmers in Iowa, U.S. Then developed and administered a statewide survey for the organic farmers. Survey data were analyzed with confirmatory factor analysis, paired-samples t-tests, and heteroskedasticity-robust regression models. RESULTS AND CONCLUSIONS We identified five highly-rated motivations for farmers to adopt organic grain: 1) profitability, 2) personal safety, 3) natural resources stewardship, 4) consumers and public health, and 5) honor and tradition. We found organic farmers' long-term goals are strongly orientated to both productivism and stewardship but less strongly oriented to civic-mindedness. This research assessed five areas of benefits associated with organic grain farming: 1) economic benefit, 2) addressed health concerns, 3) environmental natural resources, 4) values and beliefs validation, and 5) social benefit. This study found the benefits farmers experienced by adopting organic grain farming aligned with most of their original adoption motivations and long-term goals, except for serving the motivation of consumer and public health concerns.

    18. Questionnaire vs. social media analysis - case study of organic food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pilar, Ladislav (author), Kvasnickova, Lucie (author), Gresham, George (author), Polakova, Jana (author), Rojik, Stanislav (author), and Petkov, Rosen (author)
    Format:
    Journal article
    Publication Date:
    2018-09-30
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10283
    Journal Title:
    Agris On-line Papers in Economics and Informatics
    Journal Title Details:
    10(3) : 93-101
    Notes:
    via online journal, The amount of European farm acreage devoted to organic foods has been increasing each year over the past three decades, as farmers strive to meet consumer demand for these products. To understand what factors drive this demand, researchers have focused on the end customers' perception of organic food and their motivations to purchase it. The standard research methods are questionnaires and literature review; however, these tend to be expensive, time consuming, or involve work with secondary data. This paper compares 14 studies carried out using standard research methods with the results of a social network analysis based on 344,231 posts by 73,380 Instagram users. The result of the comparison shows that in the case of organic food, the characteristic of "healthy" is the most important one to customers, both based on questionnaire surveys and the social network analysis. Moreover, based on these two analyses, 4 key areas can be identified as factors that are important to customers buying organic food: (1) health consciousness, (2) ecological motives, (3) tasty and (4) hedonism. As the results indicate, social network analysis can be considered a method with a high potential for gaining a greater insight into customers' perceptions.

    20. What is organic?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sims, Tamika (author) and Food Insight (author)
    Format:
    Online article
    Publication Date:
    2021-12-03
    Published:
    USA: International Food Information Council Foundation, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13006
    Notes:
    3 pages