Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06198
Notes:
Pages 11-35 in Karin Eli and Stanley Ulijaszek (eds.), Obesity, eating disorders and the media. Ashgate Publishing Limited, Surrey, England. 173 pages.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Slater, Michael D. (author), Zimmerman, Donald E. (author), Heimendinger, Jerianne (author), Buller, David B. (author), Woodall, W. Gill (author), Waters, Emily (author), Hines, Joan M. (author), Starling, Randall (author), Hau, Barbara (author), Burris-Woodall, Patricia (author), Davis, Glenna Sue (author), Saba, Laura (author), and Cutter, Gary R. (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28344
Slater, Michael D. (author), Zimmerman, Donald E. (author), Heimendinger, Jerianne (author), Buller, David B. (author), Woodall, W. Gill (author), Waters, Emily (author), Hines, Joan M. (author), Starling, Randall (author), Hau, Barbara (author / Taos County Health, Taos, New Mexico), Burris-Woodall, Patricia (author), Davis, Glenna Sue (author), Saba, Laura (author), and Cutter, Gary R. (author)
Format:
Journal article
Publication Date:
2008-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30061