12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Drescher, Larissa S. (author) and Hasselbach, Johanna (author)
Format:
Paper
Publication Date:
2014-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02722
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA/EAAE/CAES joint symposiump Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 31 pages.
Shan, Liran (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Van der Sanden, Maarten C. A. (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06425