Kalaitzandonakes, Nicholas (author) and Bullock, J. Bruce (author)
Format:
Book chapter
Publication Date:
1998
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01232
Notes:
Pages 241-256 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19605
Notes:
Pages 185-195 in Karen Gwinn Wilkins, Redeveloping communication for social change: theory, practice, and power. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 216 pages.
Farrington, John (author) and Christoplos, Ian (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22995
Notes:
Pages 1-43 in Ian Christoplos and John Farrington (eds.), Poverty, vulnerability and agricultural extension. Oxford University Press, New Delhi, India. 251 pages.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
