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    Start Over Subject Term films Subject Term food safety Subject Term livestock

    1. Consumer perceptions of the U.S. agricultural industry: a study of perceptions before and after watching the film Food, Inc

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holt, Jessica (author) and Cartmell, Dwayne (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01526
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting in Birmingham, Alabama, February 5-6, 2012. 24 pages.

    3. Genetic modification, factory farms, and ALF: A focus group study of the Netflix original film Okja

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steede, Garrett M. (author), Opat, Kelsi (author), Curren, Leah (author), and Irlbeck, Erica (author)
    Format:
    Online journal article
    Publication Date:
    2018
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10139
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(4)
    Notes:
    15 pages, via online journal article, Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture.