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    31. Nigeria and India: the use of film for development - whispers in a crowd

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sauer, Matthew E. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14235
    Journal Title:
    Africa Media Review
    Journal Title Details:
    6(1) : 25-33
    Notes:
    Journal of the African Council for Communication Education

    32. Nollywood’s coverage and framing of agriculture in the transformation agenda period (2013–2014) in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Badiru, Idris Olabode (author)
    Format:
    Online journal article
    Publication Date:
    2019
    Published:
    Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10805
    Journal Title:
    Journal of Agricultural & Food Information
    Journal Title Details:
    20(3): 277-290
    Notes:
    15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.

    37. The communication approach to technical assistance

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lieberman, J. Ben (author) and Woodcock, Robert L. (author)
    Format:
    Report
    Publication Date:
    1956-07
    Published:
    International: Stanford Research Institute, Stanford University.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes4 Document Number: C12416
    Notes:
    Francis C. Byrnes Collection, Prepared for the International Cooperation Administration. 272 pages, plus appendices.

    38. The meaning of "CLUTCH"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11953
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 34-35
    Notes:
    UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.

    39. The sales meeting slide film

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kennrick Advertising Inc., St. Louis) and Kennrick Advertising Inc., St. Louis
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00672
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(1) : 64
    Notes:
    AgComm Teaching