4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
Heise, Heinke (author), Pirsich,Wiebke (author), and Theuvsen, Ludwig (author)
Format:
Poster
Publication Date:
2014-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02719
Notes:
Poster presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.
Meyers, Courtney A. (author) and Abrams, Katie M. (author)
Format:
Paper
Publication Date:
2009-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
Notes:
Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.
