Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16145
Notes:
6 p., Paper accepted for presentation by the Mass Communication and Society Division, for the special topics competition for the Health Communication and Media research panel, at the Annual Convention of the Association for Education in Journalism and Mass Communication, Miami Beach, FL; August 2002
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26129
Notes:
Presented at the International Association for Mass Communication Research, American University in Cairo, Egypt, July 23-29, 2006. 25 pages., Findings from a survey among small farmers, wage labourers, fishermen, large farmers, scientists and NGO personnel.
Australia: Grains Research and Development Corporation, Barton, ACT, Australia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24952
Notes:
Farm Safety Supplement to Ground Cover periodical. 16 pages., Includes sections: "More information raises awareness" and "Learning the healthy way: a new program is bringin health information to country people."
19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
Brennan, Marnie L. (author), Wright, Nick (author), Wapenaar, Wendela (author), Jarratt, Susanne (author), Hobson-West, Pru (author), Richens, Imogen F. (author), Kaler, Jasmeet (author), Buchanan, Heather (author), Huxley, Jonathan N. (author), and O'Connor, Heather M. (author)
Format:
Journal article
Publication Date:
2016-10-11
Published:
United Kingdom
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08767
