Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11702
Notes:
9 pages., Online via publisher website., Presentation of these cited megatrends in agriculture includes references to expanded communications challenges involving genetic modification/biotechnology and public scrutiny of livestock treatment.