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    Start Over Subject Term farmers Subject Term listenership Subject Term radio stations

    1. 2005 AMR Qualitative Research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ag Media Research (author)
    Format:
    Research report
    Publication Date:
    2005
    Published:
    USA: National Association of Farm Broadcasters
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22203
    Notes:
    14 pages., Results of media use surveys among Class 1+ farmers in 12 Midwestern states.

    2. Daniel Starch's 1928 survey: a first glimpse of the U.S. radio audience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Craig, Steve (author)
    Format:
    Report
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36355
    Notes:
    28 pages., Manuscript later published under the same title in the Journal of Radio and Audio Media, 17(2) : 182-194 (November 2010).

    7. NAFB study shows farmer radio listening stays strong during pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12137
    Journal Title:
    Agri Marketing Update
    Notes:
    Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.

    10. Profile of radio and television listening by East-Central Illinois farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    1964
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: B00744
    Journal Title Details:
    20
    Notes:
    AgComm Teaching, Urbana, IL: Extension Editorial Office, College of Agriculture, University of Illinois. 20pp (Agricultural Communications Research Report 20); 2 copies