1 - 4 of 4
Number of results to display per page
Search Results
2. Farmers' choice: evaluating an approach to agricultural technology adoption in Tanzania
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lilleor, Helene Bie (author) and Lund-Sorensen, Ulrik (author)
- Format:
- Book
- Publication Date:
- 2013
- Published:
- Tanzania: Practical Action Publishing, Warwickshire, UK.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07179
- Notes:
- 154 pages.
3. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zhao, Di (author) and Wang, De-hai (author)
- Format:
- Online journal article
- Publication Date:
- 2010-01-01
- Published:
- USA: EconPapers
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
- Journal Title:
- Asian Agricultural Research
- Journal Title Details:
- 2(3) : 27-30
- Notes:
- 4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.
4. The effects of a participatory approach on the adoption of agricultural technology: focusing on the social network structure in rural Ethiopia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Takahashi, Ryo (author), Todo, Yasuyuki (author), and Degefa, Terefe (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Ethiopia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10921
- Journal Title:
- Studies in Agricultural Economics
- Journal Title Details:
- 117 : 50-56
- Notes:
- This study empirically examined the effects of the participatory approach on the adoption of new crop varieties and agricultural practices. Particularly, we focused on the social network structure and examined how the introduced technologies diffused through networks in rural Ethiopia. Our empirical results indicate that if farmers knew and trusted fellow participants, the probability of adopting a new variety increased by 25 percentage points. However, this network had no statistical impact on the diffusion of new agricultural practices. We conclude that the participatory approach has great potential in the adoption of new crop varieties through the social networks of farmers in Ethiopia.