Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
Notes:
Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.
Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.
Rupp, Robert (author / The Farmer (magazine)) and The Farmer (magazine)
Format:
Conference paper
Publication Date:
1971
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: B03398
Notes:
Evans; See B03393 for original, In: Communicating agriculture to the non agricultural public : a seminar jointly sponsored by Gamma Sigma Delta and University of Minnesota, Institute of Agriculture (1970 June 29). [s.l.] : [s.n.], 1971. p. 11-12
Article can be located at http://www.landwirtschaft.ch/de/aktuell/agronews/detail/article/2007/11/27/amerikanisches-lob-fuer-gut-gibts-die-schweizer-bauern/?type=0&cHash=9a111bba9d, Online access
