Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
Qu, Shuyang (author), Gorham, Laura M. (author), Rumble, Joy N. (author), and Roper, Caroline G. (author)
Format:
Paper
Publication Date:
2015
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05790
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 28 pages.
9 pages., Online via UI electronic subscription., Researchers used unique data collected from consumers, vendors, and markets in a rural region of New York State to develop an empirical model of subjective and objective measures of vendor performance to identify important factors for improved market sustainability. Results suggested four inter-related planning recommendations when considering market and public policyinterventions.
Grote, Ulrike (author), Basu, Arnab K. (author), and Chau, Nancy H. (author)
Format:
Book chapter
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26051
Notes:
Pages 110-132 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social marketing. Physica-Verlag Heidelberg, New York. 241 pages.
