Batte, Marvin T. (author), Jones, Eugene (author), Schnitkey, Gary D. (author), and Department of Agricultural and Rural Sociology, Ohio State University
Format:
Journal article
Publication Date:
1990-12
Published:
USA: Experiment, GA : Southern Agricultural Economics Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06729
AGRICOLA IND 91016420, Farm producers attempt to mitigate risk and uncertainty by utilizing accurate and reliable information. This research attempts to identify sources of information used by Ohio fruit producers and then determine which of these sources are best meeting their information needs. Results are based on a logic analysis of Ohio fruit producers and several factors are shown to influence producers' evaluation of the "adequacy" of their marketing information. Among these factors are age, business size, education, type of enterprise, and types of information sources. Reported findings have implications for marketing efficiency, particularly if producers' evaluation of information as adequate is positively related to its efficient use.
Rao, R. Narayana (author), Yadkikar, D. R. (author), and Department of Extension, S. V. Agriculture College, Tirupati; Department of Extension, S. V. Agriculture College, Tirupati
Format:
Journal article
Publication Date:
1976
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05182
Batte, Marvin T. (author), Botomogno, Jean (author), Jones, Eugene (author), Schnitkey, Gary (author), and Schnitkey, Batte, and Jones: Department of Agricultural Economics and Rural Sociology, The Ohio State University; Botomogno: Department of Agricultural Economics, Dschang University Center, Cameroon
Format:
Journal article
Publication Date:
1992-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06520
James F. Evans Collection; AGRICOLA IND 92048494, Mathematical logic models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service. (author)
Canedo, Fulgencio M. (author / Professor and Dean, College of Community Development and Communication, Mindanao State University, Marawi City, Philippines) and Professor and Dean, College of Community Development and Communication, Mindanao State University, Marawi City, Philippines
Format:
Journal article
Publication Date:
1976-06
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05197
