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    Start Over Subject Term farm journals Subject Term roles Subject Term advertising

    1. The Farm Journal's discourse of farm women's femininity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Adams, Jane (author)
    Format:
    Journal article
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25205
    Journal Title:
    Anthropology and Humanism
    Journal Title Details:
    29(1) : 45-62
    Notes:
    Based on content of articles and advertising in issues from 1946 through 1958. Findings reflect changes in the role of farm women.

    3. Marketers and the ag media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Patterson, Dave (author), Reese, Pat (author), Christen, Laurie (author), and Dawson, Kim (author)
    Format:
    Journal article
    Publication Date:
    2008-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28034
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(6) : 30-32
    Notes:
    Posted at http://www/agrimarketingdigital.com

    4. Helping advertising agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Journal article
    Publication Date:
    1919-03-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28504
    Journal Title:
    Agricultural Publishers Association Weekly Bulletin
    Journal Title Details:
    145 : 2
    Notes:
    Agricultural Publishers Association Archives, Describes effort to acquaint advertising agencies with the selling power of farm papers.

    5. Farm paper's influence in the retail business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moon, E.B. (author / Orange Judd Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
    Notes:
    Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.

    6. Our agency problems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LeQuatte, T.W. (author / Successful Farming) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28510
    Notes:
    Agricultural Publishers Association Archives, Pages 11-19 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920., Farm publication representative describes problems associated with the development and standardization of advertising and advertising methods during a period of rapid change. Reactions from participants in the conference follow this presentation.

    7. The medium

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Norman, J.B. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28512
    Notes:
    Agricultural Publishers Association Archives, Pages 6-7 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920.

    8. Prescribed or state circulation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Biliter, Ben F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28517
    Notes:
    Agricultural Publishers Association Archives, Pages 14-15 in proceedings of the second day of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 8, 1920., Describes the role and perspective of the state farm paper or the one with a limited circulation territory.

    9. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    11. The last column

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35769
    Notes:
    "The Farm Journalist"series via online. 2 pages.

    12. I wish you could have been there

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2010-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
    Notes:
    "The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."

    14. Copy adjustment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1937-10-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36859
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Pages 5-6 of Executive Secretary's annual report for the period ending September 30, 1937., Offers examples of cases during the period when APA negotiated with advertisers about copy they wished to run.

    15. Statement to the Committee on Post Office and Civil Service, U.S. House of Representatives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1947-04-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36964
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, 11 pages., Includes emphasis on the value of agricultural information, including services that farm publications provide to the USDA.

    19. Business journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Elfenbein, Julian (author)
    Format:
    Book
    Publication Date:
    1960
    Published:
    USA: Harper and Brothers Publishers, New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15127
    Notes:
    352 pages., (Pages 123-124) "United States Farm Periodicals" -- cites changes in agriculture, identifies 126 agricultural and farm periodicals and provides 1954 data about combined circulation and revenue from subscriptions, advertising and miscellaneous sales.

    24. The special representative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rankin, E.W. (author)
    Format:
    Journal article
    Publication Date:
    1904-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15319
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(7) : 17-28+
    Notes:
    Introduces media sales representatives based in Chicago, Illinois, including those that represent various farm periodicals. Author notes that such representatives have been recognized in the advertising business for only about 20 years.

    37. Agricultural advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrow, Marco (author / Editor, Agricultural Advertising)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15802
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 500-504
    Notes:
    From an address delivered before the class in agricultural journalism, Agricultural College of University of Illinois, April 24, 1907.

    38. The literary side of agricultural journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Burke, W.H. (author / Editor, The Strawberry)
    Format:
    Journal article
    Publication Date:
    1907-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15803
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    16(5) : 510-513
    Notes:
    Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".

    39. Farm papers and general publicity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barton, Bayard W. (author)
    Format:
    Journal article
    Publication Date:
    1907-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15818
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    17(2) : 145-146
    Notes:
    Reprinted from The Advertising Agent. Argues that marketers of consumer and other goods should consider advertising to farmers because of their strong buying power.

    49. The purpose of the farm journal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hughes, Hugh J. (author / Editor, Farm, Stock and Home)
    Format:
    Journal article
    Publication Date:
    1912-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16647
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    23(11) : 77-79, 82
    Notes:
    Address to an agricultural journalism class, University of Wisconsin, Madison.