Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36895
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 7, Minutes of APA membership meeting, San Francisco, California, November 11, 1987., Members note reports from editors about increasing pressure from advertisers to influence editorial material. Suggested that publishers exchange information when this happens.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22491
Notes:
Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Special Bulletin - Agricultural Publishers Association. 3 pages., Extracts of correspondence between APA and the Farm Press Committee of the American Association of Advertising Agencies about advertising rates in farm papers.
AAEA members, their publications and advertisers are showing signs of strengthening the role of editorial independence in today's commercial environment.
