Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06349
Notes:
Two forms/score sheets for use by judges in evaluating entries for this categories: features, promotional story, news story, technical writing, newsletters, low-budget newsletters, magazines, employee publications,annual reports and newspapers. 2 pages.
Examines early national journalism in the U.S. through the case of Joseph Dennie, who published/edited the Farmer's Weekly Museum of Walpole, New Hampshire, during the 1790s. It was short lived (1793-1799)and produced "an unusually large quantity of original and sometimes controversial content." Dennie is introduced as "a character worth dwelling on."
He did not become a public name by virtue of publishing exclusively under pseudonyms.
