Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28828
Notes:
Agricultural Publishers Association Records, UI Archives., Bulletin 13, p. 1., "The coming of radio brings a new problem to publishers." Signs of shift.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28855
Notes:
Agricultural Publishers Association Records, UI Archives., Printers Ink magazine editorial of January 26, 1922, cited in APA Special Bulletin. 1 page., Describes potentials for selling to farm women.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-08-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28858
Notes:
Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2.., Author notes the growing prospects of advertising by marketers of radios among farm residents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
