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    Start Over Subject Term farm journals Subject Term marketing communication Subject Term roles

    2. A marketing approach to the analysis and evaluation of communication processes involving and affecting farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Golay, G.L. (author / Northwestern University, Evanston, IL)
    Format:
    Research report
    Publication Date:
    1971-03-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22712
    Notes:
    Course: Marketing D-52, Communication Methods in Marketing, Northwestern University, Evanston, IL

    5. An uncomfortable assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myers, Fred (author)
    Format:
    Commentary
    Publication Date:
    2009-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35782
    Notes:
    "The Farm Journalist"series via online. 3 pages., Examines problems facing the agricultural press and the publishers, editors and journalists working in it.

    6. Changing role of media in agrimarketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Magazine article
    Publication Date:
    2003-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 126 Document Number: C18473
    Journal Title Details:
    July/August 2003: 6-8
    Notes:
    2 pp.; Argricultural Publications Summit LLC, a supplement of AgriMarketing magazine

    7. Do farmers wear socks?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-09-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24857
    Notes:
    Special Bulletin No. 33. Reprinted by permission from Judicial Advertising. 3 pages., Emphasizes the buying power of farmers and farm families.

    8. Farm paper's influence in the retail business

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moon, E.B. (author / Orange Judd Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1920-06-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28509
    Notes:
    Agricultural Publishers Association Archives, Pages 6-10 in proceedings of the Agricultural Publishers Association meeting at the Associated Advertising Clubs of the World Convention, Indianapolis, Indiana, June 7, 1920.

    9. Farm papers as advertising media: some observations on the function of the agricultural press as a sales media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24863
    Notes:
    Special Bulletin No. 39, 3 pages.

    10. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.